Cookie Policy
Cookie Policy
Last updated: May 31, 2026
1. About this Cookie Policy
This Cookie Policy explains how DOM ECOM LLC, trading as NALVIA ("we", "us", "our"), uses cookies and similar tracking technologies when you visit hellonalvia.com (the "Site").
It explains what these technologies are, why we use them, and your rights to control how we use them. This policy should be read alongside our Privacy Policy, which explains how we collect and process your personal data more broadly.
2. What are cookies?
Cookies are small text files placed on your device (computer, tablet, smartphone) when you visit a website. They allow the website to recognise your device and store information about your preferences, login state, or past actions.
We also use similar technologies such as pixels, web beacons, and local storage. For the purposes of this policy, all of these are referred to as "cookies".
3. Legal Basis for Using Cookies
Although we operate from outside the United Kingdom, we serve UK customers and comply with the UK Privacy and Electronic Communications Regulations (PECR) and the UK General Data Protection Regulation (UK GDPR). These regulations require us to:
- Tell you what cookies we use on our Site
- Explain what each cookie does
- Obtain your prior consent before placing non-essential cookies on your device
Strictly necessary cookies do not require consent — these are essential for the Site to function (for example, remembering your cart contents during checkout).
For all other cookies (analytics, marketing, functionality), we ask for your consent through our cookie banner on your first visit. You can withdraw your consent at any time (see Section 7).
4. Types of Cookies We Use
4.1 Strictly necessary cookies (no consent required)
These cookies are essential for our Site to function. Without them, you would not be able to browse, add items to your cart, or complete a purchase.
| Cookie | Provider | Purpose | Duration |
|---|---|---|---|
_shopify_y |
Shopify | Unique customer identifier | 1 year |
_shopify_s |
Shopify | Session identifier | Session |
cart |
Shopify | Stores cart contents | 14 days |
cart_sig |
Shopify | Security verification of cart | 14 days |
secure_customer_sig |
Shopify | Customer login security | 20 years |
checkout |
Shopify | Manages the checkout process | 24 hours |
csrf_token |
Shopify | Prevents cross-site request forgery | Session |
4.2 Performance & analytics cookies (consent required)
These cookies help us understand how visitors use our Site so we can improve it. They collect anonymous information about pages visited, time spent, and where you came from.
| Cookie | Provider | Purpose | Duration |
|---|---|---|---|
_ga |
Google Analytics | Distinguishes unique users | 2 years |
_ga_* |
Google Analytics 4 | Persists session state | 2 years |
_gid |
Google Analytics | Distinguishes unique users | 24 hours |
_shopify_sa_p |
Shopify Analytics | Tracks marketing source | 30 minutes |
_shopify_sa_t |
Shopify Analytics | Tracks visit timing | 30 minutes |
4.3 Marketing & advertising cookies (consent required)
These cookies track your activity across websites to deliver advertising relevant to your interests. They are placed by our advertising partners.
| Cookie | Provider | Purpose | Duration |
|---|---|---|---|
_fbp |
Meta (Facebook/Instagram) | Tracks website visits for ad targeting | 90 days |
fr |
Meta | Delivers personalised advertising | 90 days |
_ttp |
TikTok | TikTok Pixel for ad tracking & conversion | 13 months |
_tt_enable_cookie |
TikTok | Enables TikTok analytics | 13 months |
_gcl_au |
Google Ads | Conversion tracking for Google Ads | 3 months |
IDE |
Google DoubleClick | Ad serving & measurement | 13 months |
4.4 Functionality cookies (consent required)
These cookies allow our Site to remember your preferences (such as country, currency, or whether you've signed up to our newsletter).
| Cookie | Provider | Purpose | Duration |
|---|---|---|---|
localization |
Shopify | Remembers your country and currency | 1 year |
__kla_id |
Klaviyo | Email marketing personalisation | 2 years |
_klaviyo |
Klaviyo | Tracks newsletter signups | Session |
5. Third-Party Cookies
Some of the cookies on our Site are placed by third parties. We do not control these cookies, and these third parties may use them in accordance with their own privacy policies.
The main third parties we work with are:
- Shopify — our e-commerce platform · Privacy Policy
- Google Analytics & Google Ads · Privacy Policy
- Meta (Facebook & Instagram) · Privacy Policy
- TikTok · Privacy Policy
- Klaviyo — email marketing · Privacy Policy
We recommend reviewing these third-party policies to understand how they handle your data.
6. How Long Do Cookies Stay on My Device?
The duration of each cookie is listed in the tables above. There are two main types:
- Session cookies — deleted automatically when you close your browser
- Persistent cookies — remain on your device until they expire or you delete them manually
7. How to Manage Cookies
7.1 Using our consent tool
When you first visit our Site, you'll see a cookie banner allowing you to Accept All, Reject All, or Customise your cookie preferences.
You can change your preferences at any time by clicking the "Cookie Settings" link in our footer.
7.2 Browser settings
You can also block or delete cookies directly in your browser:
- Chrome: Settings → Privacy and security → Cookies and other site data
- Safari: Preferences → Privacy
- Firefox: Settings → Privacy & Security → Cookies and Site Data
- Edge: Settings → Cookies and site permissions
For mobile devices, please refer to your device's privacy settings.
7.3 Industry opt-out tools
You can opt out of specific advertising cookies via:
- Your Online Choices (UK): youronlinechoices.com/uk
- Network Advertising Initiative: networkadvertising.org
- Google Ads Settings: adssettings.google.com
- Meta Ads Preferences: facebook.com/ads/preferences
Please note: if you disable cookies, some features of our Site may not function correctly. Strictly necessary cookies cannot be disabled, as the Site cannot function without them.
8. Withdrawing Your Consent
You have the right to withdraw your consent to non-essential cookies at any time. To do so:
- Click "Cookie Settings" in the footer of our Site
- Update your preferences
- Save your changes
Withdrawing consent will not affect the lawfulness of any data processing carried out before your withdrawal.
9. Your Rights Under UK GDPR
As a UK customer, you have the following rights regarding your personal data:
- Right to access your personal data
- Right to rectification of inaccurate data
- Right to erasure ("right to be forgotten")
- Right to restrict processing
- Right to data portability
- Right to object to processing
- Right to lodge a complaint with the Information Commissioner's Office (ICO)
To exercise any of these rights, contact us at support@hellonalvia.com.
If you are unhappy with our response, you can contact the ICO:
Website: ico.org.uk
Helpline: 0303 123 1113
10. Changes to This Cookie Policy
We may update this Cookie Policy from time to time to reflect changes in our practices, the cookies we use, or for legal, operational, or regulatory reasons. We encourage you to review this page periodically. When we make significant changes, we will notify you via a banner on our Site or by email where appropriate.
11. Contact
For any questions about this Cookie Policy or our use of cookies, please contact our customer support team:
- Email: support@hellonalvia.com
- Operated by: DOM ECOM LLC, 16192 Coastal Highway, Lewes 19958, Delaware, United States